Now booking spots for our Falls Church route
Land in the mailboxes of your target customer.
Curb Appeal Mail puts your business on a shared, oversized postcard mailed directly to thousands of local homes. One business per category, so you're never sharing the card with a competitor. We design it, print it, and mail it — you just show up in the mailbox.
- No mailing list needed
- One business per category, guaranteed
- Design, printing & postage all included
9,700+
Homes Reached
$160K+
Avg. Household Income
8
Max Businesses Sharing Your Side
Locally Owned
Run by Neighbors, Not a Franchise
What is it
One postcard. Every mailbox. No competitors on the same postcard.
We design a large, glossy 9x12 postcard featuring a curated lineup of local businesses and mail it directly to every home on routes where your customers live. Each card holds a limited number of spots. Once your category is claimed, that's it — no other business in your category appears on the same card, for as long as you stay on.
It works whether you're a home service pro, a restaurant, a wedding vendor, a children's service, or anything in between. If you sell to local households, there's a spot for you.
Why it works
A mailbox always gets opened.
Direct mail doesn't get lost in a spam folder or scrolled past in a feed. An oversized, glossy postcard stands out from bills and coupon clutter — and it's the kind of thing that ends up on a fridge, not in a recycling bin.
Real Local Reach
Every card mails to real addresses on real routes — the same neighborhoods you're trying to win business in, delivered via USPS.
Category Exclusivity
You're never sharing space with a direct competitor. Your ad is the only one from your category on the entire mailing.
A Fraction of the Cost
Splitting the card across multiple local businesses means you get full-run reach for a small piece of what a solo mailing would cost.
Nothing to Manage
Design, printing, bundling, and postal paperwork are handled from start to finish. You approve a proof of your spot — that's the extent of the lift on your end.
Built for Repeat Exposure
Consistent, recognizable placement builds the kind of trust a one-off ad never will. Being the familiar name in the mailbox, month after month, is worth more than being a stranger's first impression.
From Reserved to Noticed
1. Claim Your Category
Tell us about your business and your target neighborhoods. If your category is open and we deliver to a route you're targeting, we lock it in for you.
2. Approve Your Proof
We design your spot and send a proof for your review — request changes until it's right.
3. We Print & Mail
Premium glossy cardstock, full color, delivered via USPS to every address on our route.
4. You Get Noticed
Thousands of local households see your name, your offer, and no one else in your category.
Who it's for
Any local business that wants to be the name a household remembers.
If you serve local households and want customers to think of you first when they need your services, this card is for you!
Home services — plumbing, HVAC, landscaping, cleaning, roofing, electrical, and more
Restaurants & local food businesses
Wedding & event vendors
Businesses serving families & children
Health, wellness & personal care
Real estate, financial & other local professionals
Additional design services
If it gets printed, we can design it.
Curb Appeal Mail isn't just the postcard — we're a full design studio. Whether you're on the card or not, we can handle designing and printing anything else you need to look sharp in front of local customers.
- Business cards & letterhead
- Door hangers & rack cards
- Flyers, brochures & menus
- Yard signs & vehicle magnets
- Solo mailers to a route of your choosing
Digital
- Social media ad creative
- Google & Facebook ad campaigns
- Website and landing page design
- Logo & brand identity design
One team, one point of contact — no juggling multiple vendors for pieces that make your business stand out from the crowd.
FAQ
Your questions, answered.
What is Curb Appeal Mail?
A shared, oversized postcard featuring a handful of local businesses, mailed directly to every home on our selected routes. Each business gets its own spot, and only one business per category appears on the card.
Will my competitors be on the card?
No. We allow one business per category — for example, one plumber, one Italian restaurant, one wedding florist — so your ad never shows up on the same postcard with a direct competitor.
What does a spot cost?
A single spot on our current Falls Church route that reaches over 9,700 households is $775, which is about $0.08 per household delivered to. If you want more space, you can book a double spot for $1,450 — about $0.15 per household, a $100 discount compared to booking two single spots. Curious about other routes, delivery numbers, and postcard sizes? Let us know the neighborhoods you're interested in reaching and your budget range. We can let you know what else we have coming up that will be a great fit for you.
How does the mailing actually reach homes?
We use USPS Every Door Direct Mail (EDDM), which delivers to every address on the carrier routes we select — full neighborhood coverage, no mailing list required.
Do you design my ad?
Yes. Design is included in every spot. We create your ad, send a proof, and make revisions before anything goes to print.
How long is my spot mine?
Once you're on the card, your category is yours for as long as you want to stay. You'd only lose it if you choose to opt out of being on the card.
Can I get a bigger ad?
Yes. Double spots are available where space allows, at a discounted combined rate ($1,450 for our current Falls Church route delivering to over 9,700 households — a $100 discount compared to two single spots).
Is this a one-time mailing or ongoing?
Cards go out on a recurring monthly schedule. Staying on for multiple runs is what builds the repeat visibility that makes direct mail work.
Do you offer anything besides the postcard?
Yes. Business cards, door hangers, magnets, flyers, solo mailers, and digital ad design are all available — ask us about anything you need designed, whether you're on the postcard or not.
Ready to land in the mailboxes of the exact customers you're trying to reach?
Spots are limited and go first come, first served. Reserve yours before a competitor in your category does.
Tell us your business and your neighborhood. We'll follow up with pricing, availability, and a look at where your spot would land.
Serving Northern Virginia, including Falls Church, Alexandria, Arlington, and Fairfax County